Fiji Water Essay

FIJI Water has tardily been accused of greenwashing. Greenwashing is a term that is used to describe companies that mislead their consumers into accept that they are an environmentally safe fellowship. With the threat of global warming collectable to greenhouse gases, many people have become extremely excellent to companies that arent doing their part to keep the world a great maculation to live for thousands of years to come.This has caused problems for FIJI Water because their business is successful only if they are able to get consumers to buy their water even though they arent an environmentally friendly company. Fiji, an island located in the middle of the Pacific Ocean, has to air bottled water 5,500 miles to the United States, which produces 216,000,000 pounds of greenhouse gases per trip. This has a huge impact on the environment and therefore has led to many conservationists attacks due to FIJI Waters claim to go carbon negative.FIJI Water promised to reduce their pa ckaging by 20 percentage per year, supply at least 50 percent of the energy used at its plants with renewable energy, optimized logistics and use more carbon-efficient transportations modes, repossess degraded grasslands in Fiji, and support recycling programs for plastic bottles. They claimed that this would have a net reduction of carbon in the atmosphere, and used the slogan each drop is green to symbolize that their company wasnt doing any rail at to the environment.While they promised this and created a website to show that they were going carbon negative, there were no numbers to prove that they actually accomplished what they intended to do. I solely agree with the conservationists that they are greenwashing because its hard to believe that a company exporting 90 percent of their products to places that are thousands of miles away and emit a ton of greenhouse gases would be able to be carbon negative. more or less companies dont get caught for their greenwashing, but wh en its completely open-and-shut its hard to fool customers, especially conservationists.