Apple brand Essay

apple Inc. uses the orchard apple tree brand to compete across several highly agonistic markets, including the personal computer manufacturing with its Macintosh line of computers and related softw are, the consumer electronics industry with products such as the iPod, digital music distribution finished its iTunes medical specialty Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computation device, and movie and TV content distribution with Apple TV. For marketers, the company is too establishing a very strong presence to rival Google in the advertizing market, via its Apps business and iAd network.Steve Jobs, Apples co-Founder, described Apple as a mobile devices company the largest one in the world (Apples revenues are bigger than Nokia, Samsung, or Sonys mobility business).For several years Apples product strategy involved creating innovative products and services aligned with a digital hub strategy, whereby Apple Macintosh computer products function as the digital hub for digital devices, including the Apple iPod, personal digital assistants, cellular phones, digital television and still cameras, and other electronic devices. More recently, the full impact of a very well throught out brand strategy has come into revolve around and one in which customer encounter is central the Mac is no longer the hub of all things Apple. Now, Apple offers a harmonised, synchronised, and integrated user experience across all of its main devices (iPad, iPhone, and Mac), using iCloud as the hub. It is in the surgical operation of extending this experience outside Apple-controled environments by introducing deep integration with Facebook and Twitter on iPad, iPhone and Mac.Apples core competence is delivering exceptional experience through superb user interfaces. The companys product strategy is found around this, with iTunes, the iPhone (with its touch screen g estures that are re-used on the iPad), and the Apple Apps store all playing key roles.