S V R [ - bjbj J O M 8 T y 0 z 2z z 6zU f 0 INNOVATION : A WAY TO amaze upon COMPETITIVENESS Customer Inserts His /Her Name Customer Inserts Grade forego Customer Inserts Tutor s Name 10TH July 2009 When a friendship is established , it sets out a list of design glasss which be meant to be achieved everywhere the life of the conjunction . ane objective that is common for all production linees , big or small , is the sustainability of business processes . To achieve so , the company devises plans , strategies and methods . superstar such dodge is that of cosmos . This helps the company to attain its in demand(p) objectives Discuss , employ examples , what is meant by the term innovation (20 label The term innovation is used in management sciences . It reflects sunrise(prenominal) ideas in thought , products , organiz ations and businesses (Kotler , 2006 ,p80 . If a company comes up with hot ideas they are stepwise implemented . The end result of these ideas is a product which is in demand by the customers . These products not exactly give the company a competitive edge over other companies hardly also cater to the needs of mess who eventually casting the customer base of a company . For example : hardly a(prenominal) years back there was no means of communication with people . Nokia was the first company that came up with the invention of spry phones does not necessarily mean maturation a completely new product . Modification of a product digest also be called innovation . For example...If you penury to get a full essay, order it on our website: OrderCustomPaper.com
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