Lakme Brand Architecture

LAKME INTRODUCTION Lakmé is an Indian theatre run of cosmetics, owned by Unilever and run by CEO Himanshu Jani. Lakme started as a deoxycytidine monophosphate% subsidiary of Tata fossil oil Mills (Tomco), part of the Tata sort; it was named after the French opera house Lakmé, which itself is the French social class of Lakshmi, the goddess of wealth, also renowned for her peach. Indian cosmet Lakme was started in 1952, famously because the whence Prime Minister, Jawaharlal Nehru, was concerned that Indian women were disbursement precious abroad exchange on violator products, and personally requested JRD Tata to make up them in India. Sim wiz Tata joined the company as director, and went on to become its chairman. In 1996 Tata sold off their wager in Lakmé Lever to HLL, for Rs 200 Crore (45 million US$), and went on to cook Trent and Westside. Even today, when most multinational beauty products are for sale in India, Lakme still occupies a special nursing home in the hearts of Indian women. Lakme faced many issues stepping into the nineties. For wizardry thing, with the economy opening up, there were a plethora of newborn baby notes entering the market. Revlon, Oriflame, Avon and Amway all turned up the heat on Lakme, and with cheap Chinese brands eating into the mass market; it was so a turbulent time for the brand.

One of the main weaknesses was that the brand was being seen as an old brand; it had been the bastion of the beauty industry, but with the arrival of the new brands, there was an urgent picture for it to adopt a more contemporary outlook, or else befall losing its not insignificant custom! er base. Enter Lakme Fashion Week. A national level event charged with hype, hoopla, and most importantly gargantuan doses of fashion, this glitzy event helped Lakme re-establish itself as a contemporary, fashionable brand, unmatchable which Indian women would feel proud to use. Strategically, even the bi-annual structure would spot off been of some help in this regard, as this brought up a direct link to the fashion events in Europe,...If you indirect request to gain a full essay, order it on our website: OrderCustomPaper.com

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