E-tailing

Retailing e-tailing Lands End Forward         The company selected as the overmaster of this design is Lands End. The criteria were: 1.         Size- Lands End is believably the largest app atomic number 18l retail merchant on the Inter pelf 2.         Reputation- The company enjoys a quality reputation with most of its customers 3.         Personal knowledge- the researcher is a larger-than-life time very satisfied customer of Lands End. 4.         Availability of information- The partnership is now owned by Sears Roebuck who acquired it in June 2002. There is no current financial information available and historic results ar difficult to impossible to locate. There is a good parcel of information on the companys policies and business practices. This seemed more valuable for the purposes of this protrude than financial information. The company is interesting as a hugely successful Inter authorise retailer built upon a cipher of success in other forms of retailing. It has in addition succeeded in utilizing the net in highly creative ways to overcome about of the difficulties inherent in its chosen product categories. What is e-tailing E-tailing (less frequently: etailing) is the marketing of retail goods on the Internet. Short for electronic retailing, and utilize in Internet discussions as archaeozoic as 1995, the prohibit point seems an almost inevitable addition to e-mail, e-business, and e-commerce.

E-tailing is synonymous with business-to-consumer (B2C) act. SearchCIO.com (2006) E-tailin g began to manoeuvre for some major corpora! tions and smaller entrepreneurs as early as 1997 when Dell Computer reported multimillion dollar outranks taken at its Web site. The launch of the Lands End site in 1995 makes it 1 of the pioneers among e-tailing pioneers. The success of Amazon.com hastened the arrival of Barnes and Nobles e-tail site. Concerns about secure order-taking receded. 1997 was also the division in which Auto-by-Tel reported that they had sold their millionth political machine over the Web, and... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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