Tuesday, May 26, 2020
A Research Paper: Elegant Rhetoric Analysis Essay Samples
A Research Paper: Elegant Rhetoric Analysis Essay SamplesResearches have shown that most college students do not understand the concept of these rhetorical analysis essay samples because they are so closely related to the other common English language grammar examples in a one page essay. That's why there is a need for a strong argument in a one page essay as you will probably come across some subject that can be analyzed further by the professor in question. So when applying this for a research paper, you should make sure you include those two terms that are completely linked to the other important and fundamental grammar examples from the same material.In your syllabus teaching, you will need to address the list of required rhetorical analysis essay samples in a shorter level. This does not mean you will be unable to teach it in full length essays. You may have to shorten the content.The logic will never allow you to make the readers an assignment, you have to make them like you ha ve to present the essence of your essay clearly. When making a persuasive argument, you will use this two ideas which can be used as the set up of the other major components of the essay. These are the Argument and the Persuasion.For the main argument, you can either take a broad view or a narrower view. If you have the broad view, you will need to use words that will create the excitement of the readers. For example, you can use more than one subject and end up with a detail piece that can be analyzed later on. On the other hand, if you have the narrower view, you will need to analyze the subject once and then you can use those details later on in the main argument.You will also need to keep the topic of your topic in mind and you will need to make the reader buy your viewpoint. As you work towards the end of the essay, you can develop some other components which will ensure that you will not stop telling your readers about your main point.As you can see, in order to have a conclus ion to your essay, you have to give the main points in order to establish the major conclusion. But, you have to remember to discuss them in a manner that would make the reader want to retain that information.One effective way to do this is to use the essay outline. There is a template for this in a book you can look for if you are interested in writing your own. It is very simple to follow but it will help you develop your own style of writing your essay effectively.
Sunday, May 17, 2020
Studying Names Definition and Examples of Onomastics
In the field of linguistics, onomastics is the study of proper names, especially the names of people (anthroponyms) and places (toponyms). A person who studies the origins, distributions, and variations of proper names is an onomastician. Onomastics is both an old and a young discipline, saysà Carole Hough. Since Ancient Greece, namesà have been regarded as central to the study of language, throwing light on how humans communicate with each other and organize their world... The investigation of name origins, on the other hand,à is more recent, not developing until the twentieth century in some areas, and being still today at a formative stage in others (The Oxford Handbook of Names and Naming,à 2016). Academic journals in the field of onomastics include the Journal of the English Place-Name Society (U.K.) and Names: A Journal of Onomastics, published by the American Name Society. Pronunciation: on-eh-MAS-tiks EtymologyFrom the Greek, name Examples and Observations The study of place-names (toponymy) is closely allied to geography, history, and related disciplines. The study of personal names (anthroponymy) is related to genealogy, sociology, and anthropology. Another sub-discipline is literary onomastics, which examines the use of proper names in literature, and often focuses on the names of characters in fiction (characternyms). A primary requirement of onomastics is the clarification of certain basic terms relating to the concept proper name. In casual usage, proper names, proper nouns, and capitalized words are often taken to be the same thing. That assumption, however, can mislead, because the three expressions refer to three different things which partially overlap.(John Algeo, Onomastics. The Oxford Companion to the English Language, ed. by Tom McArthur. Oxford University Press, 1992)Studying SurnamesWe no longer possess some of the more extraordinary names of people you might have met in the streets of medieval England: Chaceporc, Crakp ot, Drunkard, Gyldenbollockes (centuries before David Beckham), Halfenaked, Scrapetrough, Swetinbeddeââ¬âthough the London phone book still serves up many that can amuse and surprise. Here, within ten columns, you can find an array that... leaves us with a fine crop of surnames, some enticing, some soothing, but others, names that their owners might not have chosen had they been given the choice. Here, for instance, are Slaby, Slankard, Slapp (and Slapper), Slark, Slatcher, Slay, Slaymaker, Sledge, Slee, Slingo, and Slogan, not to mention Sloggem and Sloggett, Slomp, Slood, Slorance, Sluce, Sluggett, Slutter, and Sly...[T]hrough the twentieth century a taste for these interests developed until the pursuit of surnames, and of family histories generally, became a craze, an addiction, even in a sense a religion, with its own high priestsââ¬âthe species of academic now known as onomasticians (onomastics is the study of names)ââ¬âand its own private language: non-paternal tra nsmissions resulting from non-paternity events, charactonyms, isonomy, brick walls, daughtering out, lexeme retrieval, uxorilocality. There is even a name for this addiction: progonoplexia.(David McKie, Whats in a Surname?: A Journey from Abercrombie to Zwicker. Random House, 2013)Incident-NamesA striking feature of American place-naming practice is the frequency of incident-names, some of very banal origin. Massacre Rocks (ID) commemorates the killing of emigrants there in 1862; Hatchet Lake (AK) was so-called because a surveyor cut his knee on a hatchet there in 1954; Peanut (CA) was named by the postmaster, who, when asked for his views on a possible name, happened to be eating his favorite peanuts at the time; at Kettle Creek (CO or OR) kettles were lost; and at Man-Eater Canyon (WY) a reputed murderer and cannibal was finally arrested.(Richard Coates, Onomastics. The Cambridge History of the English Language, Volume IV, ed. by Richard M. Hogg et al. Cambridge University Press, 1999)
Saturday, May 16, 2020
How Many Of You Grew Up From A Different Country
COMING TO A NEW COUNTRY WITH A CULTURE SHOCK- A PERSONAL STORY ï⡠ºÃ¯â¡ ¸Ã¯â¡ «Ã¯â¡ · How many of you grew up in a different country, a different continent? Australia? Poland? China? Africa? or perhaps in Argentina? It does not matter where you were born or raised, itââ¬â¢s about the feeling you have to experience when you arrive in a whole new place. It is, indeed, an amazing, challenging journey full of new experiences. Simple cannot be the word to describe how the feeling approaches a person arriving in a new place. The feeling that consumes a person who is entering a different culture can be terrifying at first. That day came fast In my personal experience, coming from Europe to the United States of America is a huge jump. A massive ocean separating two continents, the culture shock is overwhelming. Seeing enormous cars, the weatherly contrast, the languageâ⬠¦ I could go on and on citing all the variety of things that surprised me when I arrived at LAX, Los Angeles from Paris, France. When I first set foot in California, I was only eleven years of age, young you may say, but old enough to realize that it would become hard to comprehend the language, the culture and everything that comes with when you move to another country. The excitement had drained me during the flight - which lasted for more than ten hours. First, not understanding what anyone would say was challenging, seemed almost impossible, I was sure that I would not make it out fine. My mother had prepared me beforeShow MoreRelatedLanguage Can Be A Non Native English Speaker Essay1221 Words à |à 5 Pageswe have all witnessed first-hand in A merica and other countries, there are many variations of the languages we speak. Different dialects, pronunciation, forms, and accents all make up the subtle differences of languages spoken around the world. Because America is a ââ¬Å"melting potâ⬠for so many unique cultures, itââ¬â¢s easy to walk down the street and pick up on a version of English not native to you. As you travel around the country and the world, you detect that the language changes are unquestionably apparentRead MoreWhere Do We Stand?889 Words à |à 4 Pagespeople from different countries around the world. In every country there are people with different backgrounds. Every culture has its own ways of communication. Language is not the only factor that stops people from communicating with each other. Some people had experienced meeting people from different cultures with completely different backgrounds, but they speak the same language and they had misunderstood them because they comprehend things dif ferently depending on how and where they grew up. InRead MoreThe Sound Of The Gunshot Echoed Through The Hills1393 Words à |à 6 PagesWith hunting being a favorite sport of many, it is not uncommon to hear shots ringing throughout the hills. Surrounded by woods, the threat of wild animals wandering onto your property is much greater than that of living in the city. To get a grasp of how it is growing up in Tennessee compared to the rest of the country, I interviewed my roommate Will Anderson, a Tennessee native. People often fail to think about how life is like in different parts of our country. As a society, we get so consumed inRead MoreHow My Neighborhood Shape My Family Essay1476 Words à |à 6 PagesHow Did My Neighborhood Shape My Family? My family consists of multiple backgrounds and nationalities. I come from a multi-racial household; my mother, Tonia Dawson, is Jamaican and my father, Joshua Brown, is Dominican/ Puerto-Rican. After, my parentsââ¬â¢ split I spent the majority of my childhood strictly growing up with my maternal relatives. On my maternal side, there is an abundance of family members: my great-grandmother has 10 children, my great- aunt also has 10 children and most of her kidsRead MoreWhat Defines Gender? Essay907 Words à |à 4 Pagesis not only what you see in front of you, the sex you were born with, but also how you think, feel act and react in some situations. It is how you were raised to be and how you shaped yourself to become as you grew up. It is a fascinating blend of biological, psychological, and sociological features. The biology part of this is easiest for most people. Those people who were born unmistakably as male or female and developed normally as they went through puberty. If you fall into this categoryRead MoreAmerican Government Final Reflection1136 Words à |à 5 Pagesviews on what has influenced my understanding of politics and government prior to taking this class, and how my understanding is now since completing this course. Pre Reflection/Position My understanding of politics and government prior to taking American Government came from my family and their beliefs. It was influenced by the schools I attended, which influenced my respect for this country, and my respect for our flag. They ingrained a sense of patriotism with their teachings. Television andRead MoreAmerican Dreams : The American Dream1068 Words à |à 5 Pagesequality, and opportunity traditionally held to be available to every American. That is the definition of the American dream according to Dictionary.com, but the American Dream is more than a definition, but a way of life for many. Millions of immigrants come to our country in search of this ââ¬Å"American Dreamâ⬠including my grandparents but more and more are disappointed. So does the American Dream exist? Has it ever existed or has it all been an illusion? When my grandparents came in the 70ââ¬â¢s theyRead MoreEssay on My New Pair of Shoes: Settling Into a New Country824 Words à |à 4 PagesSettling into a new country is like getting used to a new pair of shoes. At first they pinch a little; but you like the way they look, so you carry on. The longer you have them, the more comfortable they become. - Tahir Shah, In Arabian Nights I moved from the Philippines to the U.S. in 1994 with my friends, leaving my entire family behind. It was one of the most significant decisions and events that have changed my life, my character and the way I think about things. I grew up in a conservativeRead MoreEssay over Reading829 Words à |à 4 Pagesââ¬Å"Being Countryâ⬠by Bobbie Ann Mason Itââ¬â¢s kind of crazy how stories you read can bring so many mental pictures in your mind of things you can relate to it. In Bobbie Ann Masonââ¬â¢s story, ââ¬Å"Being Countryâ⬠, I related very well to the country style of living. I, myself, lived in a very small country town in Texas, and know people just like the ââ¬Å"country peopleâ⬠noted in Masonââ¬â¢s story. The subject I visualized a lot throughout reading this was the food. There is nothing better in the whole world thanRead MoreNative North Americans : Justification For Indians1545 Words à |à 7 Pages Native North Americans: Justification for Indians à à à Throughout the history of America many people, and even countries have helped create the government and all the cities to be what they are today. à Without those who traveled here in the 15th, and 16th century many of us wouldnââ¬â¢t be here now; living free, and comfortably with many jobs and opportunities for ourselves. With greatness there is always a downfall, but because we worship and thank early settlers we do not pay much mind to those who
Wednesday, May 6, 2020
Mans Relationship with Nature in Hughes and Wordsworths...
Mans Relationship with Nature in Hughes and Wordsworths Poetry Concentrating on one Poem by each Poet, Compare and Contrast the ways in which Hughes and Wordsworth Present Manââ¬â¢s Relationship with Nature Both Hughes and Wordsworth have beliefs about manââ¬â¢s relationship with nature, but I feel that they see the relationship between the two in different ways. Hughes has a more pessimistic and negative approach, feeling that nature must protect herself from manââ¬â¢s destructive nature, while Wordsworth believes that nature is a teacher and nurtures you. Wordsworth uses a more optimistic and positive approach in his poetry. Wordsworth sees nature in a romantic and spiritual sense that protects and is constantly feeding and inspiringâ⬠¦show more contentâ⬠¦This is shown in ââ¬ËWork and Playââ¬â¢ when Hughes describes a swallow as ââ¬Ëa blue-dark knot of glittering voltageââ¬â¢. This shows how the swallow looks like a knot of glittering voltage implying that it is going very fast. This shows that Hughes thinks of the bird and nature in general as very smooth and good at what they do implying that we should learn from it. The way Hughes says ââ¬Ëblue-darkâ⠬⢠instead of dark blue emphasises the point by getting you to notice it more easily. Wordsworth does this in a different way because he doesnââ¬â¢t make his poetry so dramatic, but makes it subtle instead. There is evidence of this in ââ¬ËThe Tables Turnedââ¬â¢ on line 29 and 30 where Wordsworth has written ââ¬ËEnough of science and of art; Close up these barren leaves;ââ¬â¢ here Wordsworth is implying with a punning hint to Matthew (the other character in his poem) that tree-leaves unlike book-leaves that are man made arenââ¬â¢t barren. He is also saying that they can teach you much more than books ever can. With a sense of enjoyment that comes with it. This shows how Wordsworth has a sense of humour and uses this in his poetry to show that not all learning has to be a serious and boring affair when you are learning from nature. He says that the way man teaches you to learn is slow and dull, boring you, meaning that you donââ¬â¢t concentrate as well as you could. This leads to an inadequate education because you have just acquired the information via second hand
Bodies and Minds - 2165 Words
How do our bodies and minds change from early to late adulthood? Joshua Lansberry Ashford University PSY 304 Lifespan Development Prof. Pamela Vincent May 18, 2015 How do our bodies and minds change from early to late adulthood? As we age does our mind simply begin to deteriorate in the same fashion as our body does in regards to it physical capabilities? Have you wondered what affect does peri and post-menopause have in relation to memory decline in women? Is dementia directly related to cognitive aging? All of these conditions have one thing in common, they all occur as the human body starts to age into late adulthood. Aging from early to late adulthood has anâ⬠¦show more contentâ⬠¦As the body ages into middle adulthood which is forties to sixties other physical changes take place. Physical change become noticeable, disease becomes more prevalent, reaction time slows, eyesight diminishes, height begins to slowly decline, and menopause occurs in women and the male reproductive system starts to slowly change. In late adulthood which is sixties and beyond, height continues to decline, the senses continue their gradual decline and become more noticeable, bone diseases, cancer, cardiovascula r diseases become prevalent and dementia eventually affects a large proportion of adults. Under normal conditions a person cannot be prevented from experiencing predetermined physical changes (Mossler, 2013). Another aspect that changes with aging is cognitive development. Cognitive development is a broad domain that refers to the development of the mind. Cognitive processes are connected to the growth and decline of memory. Cognition includes the basics of how we learn, make decisions and use language. Mental cognitive development is effected by age as well. One of the reasons many think all older people are in rapid decline is due to the availability heuristic. The availability heuristic is a mental shortcut that causes people to make quick, incorrect judgments based on limited information. Older people in decline get more attention than those who are independent, so the available informationShow MoreRelatedMind/Body Practices: Ancient Traditions with Contemporary Benefits3290 Words à |à 14 Pagesyears later, the National Center for Complementary and Alternative Medicine (NCCAM) became an official branch of the National Institutes of Health. Although alternative medicine has only recently gained official recognition in the United States, the mind/body practices that pervade NCCAMââ¬â¢s research have ancient roots. For example, the some forms of meditation, a technique originating in Eastern religions, can be traced back thousands of years. The American Yoga Association reports that yoga dates backRead MoreThe Mind Body And Body1341 Words à |à 6 Pages The Mind-Body problem arises to Philosophy when we wonder what is the relationship between the mental states, like beliefs and thoughts, and the physical states, like water, human bodies and tables. For the purpose of this paper I will consider physical states as human bodies because we are thinking beings, while the other material things have no mental processes. The question whether mind and body are the same thing, somehow related, or two distinct things not related, has been asked throughoutRead MoreThe Mind And The Body1718 Words à |à 7 PagesThe mind and the body are two different but unique essentials of an individual. Both the mind and the body play an important role in an individualââ¬â¢s life. From making decisions by using the brain, to being able to sense all five senses from the body, both parts illustrate its importance of existence. In todayââ¬â¢s society, the mind and the body have shown a connection between how an individual regulates his or her own daily l ifestyle. Although, it hasnââ¬â¢t always been clear about how the mind and theRead MoreMind and Body866 Words à |à 3 PagesMind and Body The concept of mind and body interactions has been debated among many modern philosophers. Some believe that our minds and bodies are different things, thus existing separately, while others believe that they exist as a whole. In this paper, I will be introducing two rationalist philosophical views regarding this topic, one which is by Rene Descartes and the other by Gottfried Wilhelm Leibniz. Rationalists, in philosophical terms, are the ones who obtain their knowledge throughRead MoreIs the mind independent to the body?791 Words à |à 4 Pagesï » ¿Is the mind independent to the body? The mind body problem is a philosophical problem that is concerned with the relationship between the mind and the body, whether the mind exists independently of the body or whether the mind and body are one substance. There is a vital difference between the mind and the body some would say, meaning that the mind is held responsible for mental elements such as pain, euphoria, desire, purpose, belief and kindness whereas the body is responsible for the physicalRead MoreThe Between Mind And Body1056 Words à |à 5 PagesThere is no real answer for the question about if mind and body are the same or different, a person is made of mind and body and the both have different characteristics. Rene Descartes asked the question what am I. he gives and answer to the question by saying he is a thinking thig, if the body and mind are different from one other, mind can also continue with no body because it is not import for what he is. Moreover body is breakable and extender and mind is not breaka ble and non-extended, that is aRead MoreThe Mind And Body Dualism Essay1363 Words à |à 6 PagesAs Descartes says, the mind and the body are one cohesive ââ¬Å"objectâ⬠that produce the behaviors and actions of a human being, Mind Body Dualism. However, is this concept truly intended to prove that, metaphorically speaking, the mind and body are one and that it is, physiologically speaking, connected through the pineal gland? Or, does it show that Descartes is connecting a material and immaterial substance, that both contain two different ideas in the proper function of a human being? The intentionRead MoreAnalysis Of Body And Mind Essay835 Words à |à 4 PagesPaper #3 ââ¬Å"Body and Mindâ⬠Recall: In ââ¬Å"Body and Mindâ⬠, Rachels describes several popular attempts to resolve the ââ¬Å"Mind-Body Problemâ⬠, which is an effort to understand what human mental states are and how they relate to our physical bodies: 1) Mind-Body Dualism asserts that the mind is nonphysical with private states while the body is physical with public states; 2) Behaviorism tries to resolve the problem by observing human behavior and relating that to mental thoughts and states; 3) Mind-Brain IdentityRead MoreThe Mind And Body Problem1046 Words à |à 5 PagesPatel December 13, 2014 PHILO 1100-091 The Mind and Body Problem The issue of the origins of consciousness has been a problem that has philosophers and scientists alike, puzzled for years. Is it a matter of science? Can it be explained through neurobiological processes or is it just something that simply cannot be reduced to words? Rene Descartes had struggled to explain this problem through his idea of substance dualism. This idea states that the mind and body are of two separate worlds, the physicalRead MoreAnalysis Of The Body And Mind 855 Words à |à 4 PagesProtocol Paper 3 ââ¬â Body and Mind RECALL: In the Body and Mind chapter by Rachels it goes over many points. 1) Mind-Body dualism in a way to solve the mind-body problem, explains the relationship between mind and body facts. 2) It also points out the problems with mind-body dualism it is hard to see how a nonphysical mind could interact with a physical body. 3) Rachels points out that the mind-body dualism has largely disappeared from science and philosophy because it did not fit the emerging scientific
Scotch Whiskey Marketing in China-Free-Samples-Myassignmenthelp
Question: Discuss about the Scotch Whiskey Marketing in China. Answer: Introduction: The Scotch Whiskey is one of the most iconic and the well-received alcohol-based drinks in the European liquor market. The Scotch Whiskey which has its roots in Scotland where it is made from brewing a single choice of grain or different grains. The different strategies need to be taken into account to market the product globally (Sinha, 2014). The oriental and the Asian countries have one of the Largest population densities around the world and it is extremely important for the success of the scotch marketing strategy for it to be accepted in the Asian markets. The different strategies to be employed by the different Scotch manufacturers in Scotland to market its products in the Guangdong province of China needs to understand the market and the different aspects that help in the acceptability of the scotch whiskey as the preferred liquor in the Chinese market. The marketing strategy needs to focus on the different marketing strategies in the different markets and make sure that the needs of the market are understood. The Scotch Whiskey marketers need to focus on a number of factors to make sure that the products that are being marketed appeal to the audience and are widely accepted among the Chinese market (Ahmad, 2013). Moreover, the products also need to focus on the different products for its value and how they are received in the various markets. The various strategies can also focus on the multiple target audience and the different fortes of the product that might appeal to them. Macro environmental analysis: The macroenvironmental analysis of the Guangdong province in extremely important to understand the different aspects of the various factors affecting the sales and the consumption of liquor in the province. The different aspects of the marketing strategy relating to the different aspects of understanding and application of the sales and utilization dynamics of the liquor sales in the selected province (Lau, Ng Guerrero, 2014). The different parts of the different macro environmental analysis help in understanding the markets and formulate the strategies for its proper functioning and operations of the marketing strategies in the province. PESTLE: The PESTLE analysis takes into account and evaluates a number of socio economic and environmental factors of the market of certain product in accordance to the norm and the behavioral patterns of the area they are marketed to. The different factors help in understanding the viability of the strategy implemented to market the product in an environment. Political: The political environment is very important factor to take into account for the assessment of the market as the liquor sales are very much government regulated in the different parts of the city. The political factors of the country have greatly affected the sales of scotch whisky in the current market in the country. The relaxation of the different import policies has made it easy for the scotch to be easily marketed across the different parts of the country. Moreover, the recent policy of industrialization has attracted a large number of foreign expatriates in the country who tend to keep to their taste while choosing alcohol in the country. Economic: The Guangdong province of China is one the most developed, highly populated and economically developed province in the country. The province is a hub to a number of global business and industrial operations running in China. The Guangzhou city and port are one of the main reasons of the growth of the area and the cause of the city attracting a large number of business tourists. The business magnates tend to serve their guests with the different things they prefer to have and scotch is one of the preferred liquors among entrepreneurs helping it amass a great business in the city. Social: Due to heavy industrialization and the acceptance of a number of different industries in the province along with its proximity to the South China Sea, the city has a large number of people from various cultural and ethnic backgrounds from around the world and due to the improving GDP of the area the society is affluent in general (Herrera, 2015). This overall helps in the acceptance of the Scotch as a preferred liquor as it has a universal appeal due to its taste and quality. The society of China is now actively trying to incorporate the different products of the western society which will help in the marketing of the product here. Technological: The province of the Guangdong is one of the most important industrial and information technological hubs in the country hence the technology is very developed. In this case the technology can be used for the proper storage and marketing of the product so that the taste is not affected by the different weather and climatic changes (Russell Stewart, 2014). The technology also helps in the overall marketing of the product and helps in the understanding of the market needs of the product in the market. Legal: The scotch whiskey is protected from being pushed out by their local competitors as the Scotch Whisky association has made sure that the product is a trademarked product for 10 years which will help in the overall increase of the sales of the scotch and will also help the Scottish whisky in maintaining a firm stronghold by establishing their brand value in the market. the different legal approaches also help in the establishment of the scotch market by relaxing the norms of the import making the product more easily accessible at a competitive price. Environmental: The different environmental factors have a strong influence on the different factors affecting the sales of the scotch in the Guangdong province in China. The different aspects of the analysis of the factors show that the scotch whiskey consumption does not have much impact on the environment as the products used are recyclable. Porter's Five Forces The analysis of the Porter's Five Forces helps in the understanding of the market and devising a number of strategies for the proper marketing of the product so that they are widely accepted in the market (Bower, 2016). The different aspects of the Porters Five Forces are: Bargaining Power of Supplier: The input power of the product is the overall implementation of the different strategies that affect the overall production process. The availability of the different channels of marketing and the implementation of the different strategies to increase the reach of the product in the market. the Differentiation of raw materials is low as the product is produced in Scotland and exported to the province for sale. Threat of forward integration by supplier is low as the product is supplied to the different distributers in the province and retailed from there. Bargaining Power of Consumer: The bargaining power of the consumer depends on the different factors that helps the consumers in buying the different products in the market and the number of choices available in the market. The Bargaining power of the consumers in low in this context as the scotch whisky is an exclusive product which may have competition among its different makers but the product is marketed from the same country. Intensity of Rivalry: The intensity of rivalry in the scotch market is relatively low in this province of China as the Scotch is one of the products whose production procedure is very elaborate and a number of different producers cannot produce it. The rivalry in this context is very low and if it exists it is between the different scotch brands that are marketed from Scotland itself. The low intensity of rivalry helps in the establishment of the scotch as a bran in the province. Threat from Substitute Products: The threat from the substitute products in the case of different alcohols is high as in the segment of the exclusive alcoholic liquors the cognac is one of the major substitute of the scotch being marketed in the area. The scotch whiskey has a low threat from other substitute products such as vodka and whiskey as the people preferring high end and aged liquors go for aged drinks which are equally tough to produce and market and are therefore available at relatively similar prices. Threat from Potential Competition: The thereat from the potential competition is high as China has relaxed the alcohol import policies and there are a number of different high end premium whiskies and alcoholic beverages available in the market. the proximity to the port in the province also helps in the increment of the competition as it makes it easy for the different producers to ship their products to this part of the country. The different macro environmental analysis helps in the better understanding of the target market of Guangdong and help in devising strategies to have an upper hand in the different environment. Targeted Market Plan for Future Expansion: The target market plan for the future expansion of the different scotch whisky in the market of Guangdong needs to emphasize on a number of different factors before focusing on a full-scale expansion in the province (Bryson Atwal, 2014). To achieve a complete reach in the market the various factors to be focused are: The needs of the consumers as it is one of the most important factors affected the sales of the different products in China. Due to the current decrease in the import duties of the various western products people are gradually becoming open towards trying the western products in the country. the company needs to target the various working professionals in the city along with the western expatriates who chose to have scotch. Marketing Strategy of the different scotch whiskies in the market needs to focus on the different parts of the province other than the Guangzhou city which already a number of consumers of the product amongst them. this is very important to market the product based on the quality of their taste and exclusiveness to have a proper market penetration in the province. Market analysis will help in understanding how the product is perceived among the clientele and how the perception can be changed or cashed on for maximum benefit. Segmentation: The market segmentation helps in dividing the different determinants affecting the sales based on a number of influencing factors: Behavioral: The behavioral factors have an important role to play in determining the sales of the product as the consumer behaviors and their own perception has an important role to play in acceptance of the product in the market. Mostly the people tend to have scotch for the luxurious taste. Psychological: The psychological perspectives of the sales have an important role to play as the product is often use as a sign of affluence and is widely used in the meeting which are there for official purposes. Moreover, some people tend to prefer the aged taste of the product. Demographic: It is one of the most important factors to take into account for the understanding of the consumer usage patterns and to whom it should be marketed to. In this province the product should mainly be marketed to the male entrepreneurs and high earners who wish to have a luxurious drink. Geographic: The availability of the product in the different areas is an important factor in understanding the reach of the product across different markets. The availability of the product should be more far reaching for its better consumer reach. Targeting The targeting of the market is an important factor to pay heed to for the success of the different marketing strategies for the overall evaluation of the market strategies to make sure of the maximum reach of the different Scotch Whiskey products in Guangdong market. the target of the companies should be set on marketing the product among the different markets of Guangdong. The target consumers of the product should be based on the geographical and the psychological factors which will help in influencing the consumers and increasing sales (Rambourg, 2014). The consumers who work in the different global operations and have a taste for fine and authentic quality products in the different markets should be targeted by the different scotch brands for maximizing their sales. The geographical approach will help in the proper marketing of the product. The USP of the product will be that it is one of a kind and will not be available in the country in any other form will greatly help the caus e. The target market in this case has to go beyond the expatriates and the tourists coming to China and it is extremely important for the overall success of the scotch as a preferred drink in Guangdong. Figure 1: The change in Scotch Whisky sales in different countries in till June 2017 (Source: scotch-whisky.org.uk) Future strategy The future strategy of the company should include the different market segments and the different promotional strategies for the proper marketing of the products among its consumers. The different strategies of the company should include to ensure the availability of the products to the different consumers at a viable price (West, Ford Ibrahim, 2015). The pricing strategy of the different scotch whiskeys in the markets should depend on the market needs of the product. In the recent times the single malt scotch had gained a much more prominent market in the Province than the double malt or the blended scotches, which also shows that the Chinese market is developing a taste for the scotch whiskies in time. It is therefore the best opportunity to cash in on the different marketing strategies that have shown itself in the recent time. The scotch whiskey sales in china increased by 25% in the first half of 2017 which show the emerging market that china poses to be in the business of Scot ch (Scotch Whisky Association - Media Press, 2018). The consumption is also increased after the decrease of the trade embargo laws in the country which makes the import and retail of whisky easy. In the year of 2017 the sale of single malt scotch grew by .5% in China which shows the viability of the market. Conclusion The scotch whiskey marketing in Chinas Guangdong province is based on a number of factors that affect the liquor consumption and the overall acceptance of the western products in the Chinese society. nevertheless, the globalization and the shifting of a number of western expatriates in China has created the market for the spirit. It is also being accepted by the local Chinese people. The different taste of the product along with the exclusiveness attached to it has the product. It is seen that the sales of the scotch whiskey are on the constant rise in the country and the Guangdong province being tone of the most industrially advanced and the hub of the global business operations in china has shown a considerable rise in the overall sales of the scotch in the province. Much of the increase in sales and the rise in the sales of scotch can be attributed to the business and the market of Guangdong. Thus, it can be seen that the considerable rise in the sale of the scotch whisky products in Guangdong, China is due to the change in the policies and the market can be further exploited. References Ahmad, A. (2013). Globalization of Culture (or Cultural Globalization). InNew Age Globalization(pp. 169-177). Palgrave Macmillan, New York. Bower, J. (2016). Scotch Whisky: History, Heritage and the Stock Cycle.Beverages,2(2), 11. Bryson, D., Atwal, G. (2014). Going beyond misconceptions: Avoiding pitfalls on the route to sustainable growth. InLuxury Brands in Emerging Markets(pp. 201-210). Palgrave Macmillan, London. Herrera, M. E. B. (2015). Creating competitive advantage by institutionalizing corporate social innovation.Journal of Business Research,68(7), 1468-1474. Lau, Y. Y., Ng, A. K., Guerrero, D. (2014, May). Becoming a major hub in the distribution of wine: Hong Kong as a gate to Asian markets. InIFSPA-International Forum on Shipping, Ports and Airports(p. 22p). Rambourg, E. (2014).The bling dynasty: why the reign of Chinese luxury shoppers has only just begun. John Wiley Sons. Russell, I., Stewart, G. (Eds.). (2014).Whisky: technology, production and marketing. Elsevier. Scotch Whisky Association - Media Press. (2018).Scotch-whisky.org.uk. Retrieved 14 March 2018, from https://www.scotch-whisky.org.uk/news-publications/publications/ Sinha, K. (2014). Connecting with the Chinese Consumer. InLuxury Brands in Emerging Markets(pp. 135-147). Palgrave Macmillan, London. West, D. C., Ford, J., Ibrahim, E. (2015).Strategic marketing: creating competitive advantage. Oxford University Press, USA.
Tuesday, May 5, 2020
Operation Management for Public Administration- myassignmenthelp
Question: Discuss about theOperation Management for Public Administration. Answer: The way in which emergency management helps to save lives in emergency mainly flood Emergency management can be defined as strategic management of resources and responsibilities in order to deal with humanitarian aspects of tragedies. Emergency management makes pre-arrangement so that quick action can be taken at the time of flood. This is supported by proper action plan and budget (Waugh Streib, 2006). Set up of shelter area is done for the survivors and provide first and psycho-social support. For flood, preparedness kit is prepared and stored and same is distributed among needy families at the time of emergency. Further, individuals are trained so they save lives. Emergency plan B is also prepared and tested during rehearsals. The way in which emergency management makes the people feel safe It is general tendency for normal human to get panicked at the time of disaster or at the time of indication of disaster. At this time it is essential for rescue team and regulatory authorities to be confident and mentally strong to provide assurance to the public that they are safe and rescue plan is prepared in case of emergency (Haddow, Bullock and Coppola, 2017). They should broadcast the available resources and facilities they are having for the emergency so that public can be mentally prepared for the emergency and can act rationally. The way in which emergency management helps to maintain security in some certain areas At the time of flood, shelter area will be secured and sufficiently equipped with resources. Barriers will be constructed to stop the flood water and walls will be secured with the seals of waterproofing compounds in order to prevent seepage (Kreibich, Mller, Schrter and Thieken, 2017). Further regular guidance will be provided by local authorities. Trained and experience team will be there to help public and to console them so they do not panic and can follow guidance of team. Need to save animals Yes animals needed to be saved at the time of flood or any other emergency however their priority will be based on available resources. So, first priority will be given to human and then animals will also be rescued and shifted to shelter home (Haddow, Bullock and Coppola, 2017). For example in case of fire, first people will be saved from burning and then team will save animals as well. References Haddow, G., Bullock, J., Coppola, D. P. (2017).Introduction to emergency management. Butterworth-Heinemann. Kreibich, H., Mller, M., Schrter, K., Thieken, A. H. (2017). New insights into flood warning reception and emergency response by affected parties.Natural Hazards and Earth System Sciences,17(12), 2075. Waugh, W. L., Streib, G. (2006). Collaboration and leadership for effective emergency management.Public administration review,66(s1), 131-140.
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